Allure Mag Ban Term ‘Anti-Ageing’

anti-ageingAllure Magazine has been in the news after stating that it is will no longer use the term ‘anti-ageing’. 

The objective is to create a more realistic and healthy view of the ageing process.

Allure’s website explains:

“This issue is the long-awaited, utterly necessary celebration of growing into your own skin — wrinkles and all.

“No one is suggesting giving up retinol. But changing the way we think about aging starts with changing the way we talk about aging.

“With that in mind, and starting with this issue, we are making a resolution to stop using the term “anti-aging.” Whether we know it or not, we’re subtly reinforcing the message that aging is a condition we need to battle”

Read the magazine’s statement on anti-aging.

Allure’s September issue stars actress Helen Mirren, described on their front cover as ‘the Hero we Need’, who discusses the topic, saying that women:

“know we’re getting older. You just want to look and feel as great as you can on a daily basis.”

Allure’s statement illustrates an anti-anti-ageing spirit among people who are keen to replace this potentially negative terminology.

However, other people have commented that they still wish to have the freedom to choose anti-ageing products or treatments if they wish. Delphine Chui writing for Marie Claire said:

“I agree with Allure that there is no stopping us from getting older and that it’s a natural process of this wonderful thing we call life. But my issue with Allure’s stance is what’s the problem with being anti-ageing?

“Why would me wanting to slow down the process of ageing by freezing my wrinkles be a bad thing?”


Cosmetic Treatments

Certainly there is no end of choice for people who choose to tackle the signs of ageing in order to present better skin and evidence is that non-surgical cosmetic treatments are still a rising market.

However, anecdotal evidence points to more clients appreciating the benefit of a holistic improvement in terms of better skin, rather than troubleshooting specific lines or wrinkles; so that results are natural and flattering.

Clinics such as Quinn Clinics now offer a host of treatments designed to improve the condition of the skin, stimulating cell renewal and boosting collagen for fresher and healthier looking skin. See:

About Quinn Clinics

Advanced Skin Treatment Clinic, Bristol

Quinn Clinics based in Clifton, Bristol, was established in 2006 and offers a full range of cosmetic, medical and laser skin treatments. As well as anti-ageing injections, the clinic can offer the latest laser technology including IPL laser and CO2 fractional laser and the new M22 multiple skin technology platform (IPL, ResurFX™ – fractional non-ablative, ND:YAG).

Dr Quinn is a qualified aesthetic doctor with specific expertise in dermal fillers and BOTOX®, based at his own clinic, Quinn Clinics in Clifton, Bristol.

Call 0117 924 4592 or email for further information.

Allure Mag Ban Term 'Anti-Ageing'
Article Name
Allure Mag Ban Term 'Anti-Ageing'
Allure Magazine will no longer use the term 'anti-ageing' due to negative connotations; but this doesn't preclude products/treatments to look and feel better.
Publisher Name
Quinn Clinics
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About Quinn Clinics

Established in 2006 by Dr John Quinn, Quinn Clinics (also known as Q Clinics) is Bristol’s only independent Doctor-led skin clinic registered with the CQC.

Skin treatments include the full range of anti-ageing, cosmetic and medical skin procedures, to tackle everything from sun damage and wrinkles to hyperpigmentation, thread veins or excessive sweating.

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Address: 68, Oakfield Road,
Clifton, Bristol, BS8 2BG.

Telephone: +44 (0) 117 924 4592


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